Experience England’s history and culture up close on a multi-stop touring route through the heart of the nation, now delivered to the travel trade and all bookable seamlessly at the click of a mouse.

  • Self-drive touring routes for multiple days full of character, history, interpretation and stunning natural environments to stop off and walk.
  • Easily create individual itineraries of Castle, Gardens, Museums, Activities, even free ones, all bookable online automatically from our API booking tool for agents.

Offer your customers a well thought out FIT touring route with endless variation to satisfy individual choice, with sufficient accommodation inventory to meet high season demand.

Every day out along the Explorer's Road includes perfect places to stop off for lunch, afternoon tea, and group & private guided tours, some free and others with a charge, all bookable in advance to ensure your clients have a place at the most popular, many hard to book places.

Attractions – from the world class to small but must experience – for the first time ever The Explorer's Road makes over 60 along the 500km FIT touring route all bookable in the same way as accommodation. Tick, from a single agent’s AIP with real time availability, the itinerary builder to make a personalised FIT, with book and confirm functionality across the agency counter.

The Explorer’s Road team understands that agents needs to have plentiful choice of accommodation in rural areas, and tours and attractions everywhere that are bookable on line, at trade rates, through a channel manager, to create Fully Inclusive Tours. We will deliver:

Comfortable bases to stay – you’ll find plenty of options for delivering this off-the-beaten track self-drive / fly-drive touring route. A programme of support work is increasing capacity, making more accommodation available for the travel trade to book online.

Tours and attractions – there are over 180 experiences along the 500 Km Explorer’s Road. The support team is working to bring them to market, bookable online through a channel manager direct to your desk at trade rates.

Duration - add or subtract stopping points along the route to personalise the tour duration.40

Alnwick Castle & Gardens

Long before the Harry Potter filming, iconic Alnwick Castle has served as family seat to the Percy family, the Dukes of Northumberland, for 700 years and the remarkable collections are both grand and intimate. Situated next to the castle is The Alnwick Garden, a contemporary space offering the exciting Grand Cascade, water sculptures, mysterious Bamboo Labyrinth and Poison Garden as well as one of the world’s largest tree houses.


When William Cecil built Burghley House in the mid-16th century, the Lord High Treasurer to Elizabeth I didn’t just create one of the most fabulous homes of the British aristocracy, he also captured a moment in time to which you can travel through almost 500 years of history.


York Minster is one of the world’s most magnificent cathedrals, with roots in the nation’s earliest history. Explore spaces alive with unexpected stories of human inspiration, over 2,000 years of history and the largest collection of medieval stained glass in the country.


The Victorian turrets, domes and gargoyles of Knebworth House have welcomed visitors from Charles Dickins to Winston Churchill. Called home by 19 generations of the Lytton family, inside are Tudor and Jacobean interiors while outside are 250 acres of countryside and 28 acres of formal gardens to explore

The Museum of Timekeeping

Get your imagination ticking at The Museum of Timekeeping. This collection of hundreds of different timekeepers, from tiny watches to enormous church clock mechanisms includes impressive artistic and engineering designs and some with incredible histories.


There are 42 cathedrals in England and of them, Nottinghamshire’s Southwell Minster may well be the best-kept secret. Rising from the leafy suburbs of the Georgian market town – unlike most other cathedrals, which are in cities – free-to-visit Southwell Minster dates back almost 1,000 years, and is a place of history, art and peace.

Stillingfleet Lodge Gardens

Immerse yourself in Stillingfleet Lodge Gardens, where avenues of organic plants and wild flower meadows have been lovingly cared for over 40 years, before relaxing with afternoon tea in the English tea rooms.

Newcastle Castle

Historic Newcastle Castle was no baron’s stately home. It was built as a place of royal authority and reveals the story of how Newcastle began, the reason the city got its name and enjoys the most commanding views over the city and River Tyne.


Eat, drink and carouse in Blackfriars 13th century former Dominican friary refectory - possibly the oldest purpose-built dining room in the country.

Kielder Water & Forest Park

Kielder Water & Forest Park is Northern Europe's largest man-made lake and England's largest forest, a remote place to escape for a fresh outdoor experience. Nature lovers, water sports enthusiasts, explorers, walkers, cyclists can rejuvenate under the darkest night skies.


Many never previously bookable by the travel trade – from a single agent’s tool with real time availability, itinerary builder to make a personalised FIT, book and confirm function across the agency counter.

Here’s a taster selection for each of the 6 drive days from Hertfordshire to Northumberland.

The cosiest and oldest village pub in Rutland, this is the type of country inn you always hope to find but too seldom do.

On the edge of the beautiful Vale of Belvoir find the oldest inn in England, a staging post for horse-drawn coaches travelling along The Explorer’s Road.

History oozes out of every stone at this Norman estate, now a luxury castle hotel and spa owned by the same family for more than 800 years.

The historic inn dates back to 1540, with a welcoming bar that is a four-time winner of the annual Teesdale Pub Of The Season award.

Within walking distance of Dunstanburgh and Bamburgh castles, these cosy retreats offer one of the best coastal locations in Northumberland.


  • Free familiarisation visit – come and meet the people and places
  • Training materials and toolkit for your employees
  • Image bank of royalty free high-resolution pictures
  • Branded route assets
  • Customer booking portal
  • Marketing co-operation (advertising material, advertising campaigns)


ITB Berlin, 6-10 March 2019 & ExploreGB 8-10 May 2019



Alex Jacobs
+ 44 (0) 7813 787 009